SEO and SEM: What’s The Difference?

Light globes indicating the perfect idea and solution.

In assessing the difference between search engine optimisation (SEO) and search engine marketing (SEM) let’s first consider what they both mean.


SEO refers to the work that is done to optimise the ranking performance of a website in the search engines. Mainly Google as this is the search engine with the most usage by a long shot. Also when referring to the ranking performance, SEO only refers to the Organic rankings. These are essentially the free or unpaid listings.

SEM refers to all types of marketing that can be done to promote or market a website in a search engine. In other words SEO forms part of SEM.

To better explain this let’s have a look at the following illustration.

Here we see three overlapping circles representing different promotion methods for a website. The three promotion or marketing methods are:

– Search Engine Optimisation: To gain more exposure for the website in the Organic search engine listings.

– Pay Per Click advertising: To gain more exposure for the website in the Paid search listings (Eg. Google Adwords)

– Social Media Optimisation: To gain more exposure for the website on social media platforms (Eg. Facebook, Twitter, Instagram, etc.). These social media profiles and their content can also be found in the Organic search engine listings.

The cross-over of all three circles represents the work that is referred to as Search Engine Marketing. This is work that can be done in any area of SEO, SMO and PPC to achieve more exposure for the business website. And ultimately drive more customers and sales from the website.

We Are SEO Specialists

Here at SEO Sydney Solutions we are SEO experts.

We use targeted research, planning and strategic methods to gain the best performance for your website in the Organic search engine listings.

We also optimise for conversions to ensure that you are not just ranking well in the search engines, but are generating clicks through to your website.

Then once visitors are on your site they are compelled to contact you, creating more leads and sales for your business.

The Alternative SEM Meaning

After a quick search online you many also find that many people refer to SEM as paid advertising. These people insist that SEO is the work to achieve Organic rankings and SEM is the work to achieve paid rankings. In Google the paid listings are known as Google Ads (previously Adwords).

As the definition for SEM can be a bit blurred it is always best to discuss exactly what work you need done before paying for any service.

Don’t Get Lost in the Acronyms

At the end of the day there are many acronyms out there and unfortunately the explanation for SEM can be somewhat different depending on who you talk to.

As they say, don’t try and self diagnose. Whether you need SEO, SEM or SEO and SEM, is not really the question you should be asking. Instead you should have clear business goals of what you want to achieve. Then you need to talk with an online marketing consultant who can assess where you are at and what is needed to reach your goals.

Creating a custom strategy that will meet your goals is what you need to achieve. Talk with us and let’s grow your business.

Share This Post


More From Our Blog

Target with multiple bullseye shots.
Online Marketing

How to Choose the Best Internet Marketing Company

Finally, you have created a web presence for your business with a professional website. With your website online you expect calls and enquiries to start ...
Read More →
Showing client search rankings and performance graphs on tablet.

Your SEO Experts in Sydney – SEO Sydney Solutions

Currently, the Sydney business realm is experiencing tight competition. Website SEO provides a great way to ensure your website can achieve significant exposure for your ...
Read More →
Client cheering after gaining first page of Google rankings.
Online Marketing

First Page of Google: Why You Need to Rank at The Top

With our search engine optimisation campaigns we achieve first page of Google rankings for target search phrases. But not just that, we keep working to ...
Read More →
Turning the dial up to high for lead generation.
Online Marketing

Need Lead Generation Services in Sydney?

Are you struggling to generate the required amount of leads necessary to reach your sales targets? Or maybe you have an issue with the quality ...
Read More →

Want to Grow Your Business?

Get in contact with us today and let's solve your SEO challenges.

Top Google Rankings

Increased Conversions

Business Growth

Scroll to Top
Scroll to Top