Our SEO Process
How We Increase Your Rankings & Conversions
To gain top Google rankings you need an effective SEO process that gets results. But how you get those results should be as equally important.
At SEO Sydney Solutions we are all about partnering with our clients for long term success. For that reason we steer clear of using damaging techniques in our SEO process.
We will never use any ranking methods that try to trick Google or game the system. Such tactics may result in quick results but can often lead to penalties, which are never good.
Instead we work with our clients closely and create customised strategies to suit their needs. All while using proven techniques which are in-line with Google’s guidelines.
Our Four Stage SEO Process
1. Strategic Research
Each of our SEO campaigns starts with intense research.
Using industry leading SEO and marketing insights tools such as Moz, Ahrefs, Majestic SEO and SEMrush, we look for ways to give you a competitive edge in your marketplace.
We start with a thorough review of your website. We then analyse your competitors and perform market research. This includes in-depth keyword analysis to identify search terms your customers are using when looking for your services and products.
This research helps form your target keyword list and allows us to formulate your SEO strategy. Also we identify opportunities on your website to increase conversion rates.
Responsive Web Design
Site Loading Speed
User Experience (UX)
2. Website Optimisations (Onsite SEO)
Your website is the online face for your business. First impressions count to Google and your users, so we need to set things right.
First we need to optimise your site so Google can clearly understand what search terms you want to rank for. This includes both visual and hidden triggers that Google crawlers look for when reviewing your site.
Also we need to ensure your website is fast, user friendly, easy to use, provides a great user experience and has clear call to actions. This helps improve SEO rankings and conversion rates.
We use industry leading tools such as GTmetrix, Screaming Frog Spider and Google Developer tools to identify and fix opportunities.
3. Grow Brand Trust & Authority (Offsite SEO)
Google loves trusted and authority brands as these companies have earned the respect from their raving fans. Google rewards these websites with higher rankings and more Organic traffic.
In this stage of your campaign we build massive trust and authority to your brand. This is how we can get your website ranking above your competitors.
To achieve this we build high quality connections (known as backlinks) from other trusted and relevant websites. We also leverage and optimise your Google My Business listing and social media profiles.
Building quality (non-spam) backlinks requires time to research, perform manual outreach, prepare quality content and often sponsored placement.
Google My Business
Social Media Mentions
Business Listings & Citations
News & Media Blasts
Quality & Relevant Backlinks
4. Results Based Decisions
Using advanced insight tools such as Google Analytics, Tag Manager and Rank Tracking software, we setup automated reports as part of your campaign.
Using these insights and Google Search Console, we track the progress of your campaign. This allows us to make result based changes for your strategy to ensure we stay on track and deliver against your goals.
Throughout our partnership we always work closely with you. As your business grows and develops we also make changes to your strategy to suit your needs.
Scale your search engine optimisation strategy as your business expands and reaches the levels you desire.
Ready to Grow Your Business?
Get in contact with us today and let's solve your SEO challenges.
SEO Sydney Solutions
5/5 on Google