Improve Online Reputation
Attract More Customers By Gaining Their Trust
Does your business have a good reputation online?
Google rewards trustworthy websites with higher rankings. Also customers check online reviews and steer clear of doing business with people they do not trust.
Set the foundations for a successful online strategy by improving your online reputation.
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Your Online Reputation According to Your Customers
When a potential customer finds your business online, the first thing they may do is research your online reviews. Reviews are a great way for a potential customer to understand how you treated your previous customers. If all they see is bad reviews they will look for your competitor.
To ensure your reputation is looking it’s best, get in the habit or asking for reviews from satisfied customers. The unfortunate fact is that people are much more likely to leave a bad review than a good one. Good reviews normally go unspoken, hence why it is always best to ask for them.
If you only have a few reviews left for your business, a negative one can have a large impact. Especially if it is the most recent too.
In this case try to learn what led to this unhappy customer and see if you can improve your processes or practices to prevent the same thing from happening again. Also try harder than ever to get some positive reviews to bury this one deep below many more newer 5 star reviews.
Your Online Reputation According to Google
While customers will only see your reputation if they decide to investigate, Google sees everything.
Google’s spiders are constantly crawling the internet. They are looking for mentions of your brand and other websites that are connected to yours or promoting your business. Google analyses all of this data in it’s algorithm and uses this to determine your online reputation, trust and authority.
For this reason some websites are penalised by association. Maybe somewhere along the lines a website owner tried to “game the system” and beat Google by buying links or using some other risky tactic. Google sees this illegal action and their online reputation is tarnished. In this instance Google penalises the site.
In cases where a website has suffered a penalty or simply has low trust, it is important to turn things around.
How We Improve Your Online Reputation
As you can see there are multiple reasons you should improve your online reputation.
If your website is not ranking high at the top of Google it may be that Google deems your site as not having the best online reputation. Our search engine optimisation strategies seek to turn this around.
By using the below techniques and others, we prove to Google that your business is a trusted authority in your industry. Once Google recognises this it will begin to reward your website with higher rankings, sending more visitors your way.
We also make it easy for your customers to leave positive reviews for your work. All you need to do is provide that A-class service that you are renowned for.
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SEO Sydney Solutions
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