Formerly known as Webmaster Tools, Google Search Console tracks each time your website is shown in Google’s organic listings. This is a great way to learn exactly what search terms your website is showing up in Google for and how users are behaving based on this.
Some useful data that can be discovered from integrating your website with Search Console is:
– Clicks: Learn the exact keywords that people are clicking on from Google search to come to your website.
– Impressions: Discover how many times each keyword has been shown in Google’s organic listings.
– CTR: The click through rate for each keyword. This is a ratio of Clicks / Impressions for each keyword.
– Position: See the average position or rank each keyword is achieving in the organic search results.
Data is normally only kept for 90 days in Search Console.